Before you proceed with your business to business advertising, think of the concept that you are going to adopt. Your target business customer needs to have a compelling reason to buy your product. Remember its all about your business customer and not about you. You might think your product is great but ask yourself the question why would your target business customer buy it?
Remember your business client got out of bed with corporate problems, goals and other things on his mind. Your business to business advertising is therefore vying for attention amongst many other things and therefore needs to present a compelling reason that’s important to your business client to buy your product.
Don’t bore your business client
Your business client is already looking at dull reports, bank statements and all sorts of other boring pieces of documentation so don’t add your bit to it. Instead present your business customer with a glitzy, racy business to business advertising presentation that will make them say “wow”. They will welcome the break in their routine. In all this, don’t forget to present a compelling reason for them to buy your product. In fact, that is the next point I shall dwell upon.
After you have their attention, present them the reason to buy
Now that your business to business advertising solutions has succeeded in grabbing their attention, complete the process by presenting them with a convincing and compelling reason to buy your product. Present the biggest benefit first otherwise they will quickly lose interest.