Advertising Magic
It’s no coincidence that Steven Slater, the now-famous JetBlue employee, has been elevated to the status of a working person’s hero. He did what so many frustrated employees would love to do, if only they had the courage, the beers, and the inflatable slide to help them escape a less-than-pleasant office environment.
It should come as no surprise, though, that the most successful businesses are the ones that work the hardest to please their employees, and it’s up to managers to make sure they’re giving their staffs what they want to the best of their abilities.
After reading the book Why Work Sucks and How to Fix it by Cali Ressler, Jeff Gunther, CEO of the Charlottesville, VA-based software company Meddius, decided he would change the way his staff works by instituting a results-only working environment, often referred to as a ROWE. Meddius employees can work any time from any place in any way, as long as they get their work done. Gunther has found that by giving employees the trust and autonomy they need, they’ve actually been more productive and loyal to the company.
We’ve broken down the 10 things employees want that will help you keep them on board.
1. Employees want purpose. Don’t assume that a hefty paycheck and regular bonuses are the most important things to your employees. They, like you, want to know that what they’re doing on a daily basis has some purpose behind it. “What people want most is the chance to make a difference,” says Alexander Hiam, the Massachusetts-based author of Business Innovation For Dummies. “When you have a chance to have your ideas heard and one of them actually gets implemented, it’s such a boost.”
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